Market Builder ™

Market Builder is Top Producer’s automated prospecting solution. It combines high impact direct mail with an effective, automated system for capturing and following up with prospects.

With Market Builder, you simply choose the neighborhood.

The Market Builder Bundle takes care of creating and delivering direct mail postcards on your behalf, collecting contact information from interested prospects, AND, following up on a regular basis. It’s your fulltime, full service, prospecting system.

And, best of all, it’s all automatic.

Market Builder allows you to:

  • Send unique, high-impact postcards personalized with your contact information
  • Automatically populate your Top Producer 7i database with NEW, detailed leads
  • Follow up on responses to your mailings
  • Communicate with prospects and customers with fresh, up-to-the-minute-accurate market data
  • Track results 24/7

Market Builder is an extension of Top Producer’s Market Snapshot, the fast, automatic, and maintenance-free solution for creating a memorable first impression and consistently following up until prospects are ready to transact.

By incorporating Market Builder into a Market Snapshot account, you can add a seamless tool for acquiring new customers.

The Market Builder Bundle is an integrated marketing system that automates prospecting and client retention. By leveraging the power of Market Builder, Market Snapshot, and Top Producer 7i, you’ll have the most effective prospecting system available, working for you automatically.

The fully automated and interactive up-to-the-minute MLS local market data will keep your prospects engaged for as long as it takes to transition from early stage leads to clients.


We have made some changes to the system and now offer a Flexi Farm!
  • Flexi-Farm will support the definition of farms with up to 10  different zip codes - if desired! This allows you to select isolated pockets where you want to market your services within the zip code boundaries of your MLS!
  • You can now purchase any farm size starting with 400 addresses at a minimum and upsize in increments of 100 addresses . 
Here are some testimonials regarding Market Builder:

"I began receiving responses from the very first 30 postcards sent out by the Market Builder program..."

We have had little success in the past utilizing typical postcard campaigns. In fact, we recently worked one territory quite aggressively for a year and received no responses. However, I decided to give the Market Builder program a try because I noticed it was not just a postcard campaign. Instead, the postcards were just one aspect of a fully integrated farming system with a strong call to action.

We went online October 12th to set up our Market Builder account and to target our farming territory. The personalized postcards were sent out three days later and we had our first response just a few days after that. We are currently experiencing a response per every 30 postcards. I think this is working better then our last initiatives largely because of the strong value proposition that the Market Snapshot brings to my prospects. While our phone number is on every card, interested parties simply go online to request an immediate, personalized online local market report.

Branded as if I created it, the Market Snapshot they receive is sent to the buyer or seller prospect within a few minutes. Their contact information is also automatically captured into our Top Producer 7i account, creating a new lead for us to nurture. My Market Snapshot is now automatically being sent to these prospects as often as they request. This process is going a long way to help position us as the local market experts.

Visit Stephen’s Real Estate Services in Austin Website

Stephen M. Sunshine

The Sunshine Team
Keller Williams® Realty
Austin , Texas

Success Story

"I received 5 solid requests from the last 40 postcards."

When I heard about the simplicity, automation and the fact that I can actually measure the success rate of the Market Builder program, I felt compelled to subscribe. I was also impressed by the fact that I can specifically target the exact neighborhoods that I want and easily remove the homes that I don’t want to farm.

Top Producer sends out 40 postcards per week. They are currently sending out the third round this week and I have been very impressed with the response rate so far. I received 5 solid requests from last week’s 40 postcards. Like most of us, I still send out a batch of monthly postcards of my own, but unlike with the Market Builder program, I find it very difficult to measure the results - if any.

The process requires almost no effort on my part. I receive an email notifying me of new requests and all the prospect’s personal contact and home details are automatically saved in my Top Producer 7i account. I am currently following up with an email or a phone call. I have created an automated action plan in my 7i account to follow up with these new requests which includes email, personal phone calls and additional postcards.

I had subscribed to the Market Snapshot before subscribing to Market Builder. However I never had the time to truly understand all the aspects of Market Snapshot and how I could leverage it to help me succeed in other areas of my marketing. Having experienced its effectiveness working with Market Builder, I am now going to start implementing the Market Snapshot for a lot of other marketing initiatives.

Visit Paul Bowling’s Real Estate Services in Annapolis Web site.

Paul Bowling, ePRO, GRI

Keller Williams Select REALTORS
Annapolis , MD